As an aspiring filmmaker that could only tolerate a single semester of film school and no previous experience in marketing, investing in some online video training didn’t sound like a bad idea. I felt like I had a moderate idea of the steps I had to take, but for the most part, I am going into a world of video production blindly(though free of debt). I stumbled upon a course created from the very helpful guys at NextwaveDV, called Video Business 101. I’ve been keeping up with NextwaveDV for a while now, learning a lot about HDSLR rigs and actually led me to find one of my now favorite blogs, nofilmschool. So, deciding to make this purchase wasn’t all that difficult.
Video Business 101 gives you the very basic principles to what starting/running a video production company is all about, although over all, I feel like they skimmed only so much of the surface, Video Business 075 would probably be a more appropriate title. The course covers a lot of areas of business including, the legal sides, marking your clients, marketing yourself, etc., which I felt they did pretty well over all. The thing is, I couldn’t help but feel there’s a lot more they could have added to live up to the value. They cover a lot of topics, but didn’t dwell into the topics individually enough for me to really consider it much of a course then an informative conversation. For example, Tony tells you how important having a business card is, but doesn’t let us in on what makes a good business card, or what are some do’s and don’t’s of designing one. If having a business card is so important, shouldn’t these aspects be addressed? There are a couple other points throughout the video that they only generally speak of where I felt a better in-depth effort would have been helpful. Fortunately, where Video Business 101 falls short in explaining content, it actually makes up for it in its layout and organization of information.
Tony pretty much covers every kind of production you could be dealing with and lays them out for you, to see your options, and understand the route you wish to partake. You see this leading into the second half of the course, which is where you’ll find the true value of it. Tony goes deep into what I felt was great advice about being innovative, and other important ideas. He also brings on a guest, Jim Degroot, a Marketing Director, who demonstrates a great understanding of what branding really is, and gives you some great guidelines on how to get the most out of a client. Jim also leads you towards some good resources while seeming knowledgeable enough for you to trust him.
The heart of this course are the key ideas and theory’s it shares about how you should approach your productions and advertising. I can’t give them away, but I genuinely found them helpful and insightful. Video Business 101 pretty much covers enough areas for you to start. I feel like I can start my business adventure and know what to expect. The set Tony built(by himself) for the video could’ve been better, it kind of looks like he’s teaching the course from a barn. I probably would have painted the ply wood planks a dark chocolate-brown color or something, but I digress. Ultimately the course is very rudimentary, if you took a business class or went to school, don’t expect to learn anything, but for people in my situation, I found the contents very valuable. Is it worth the $44 I paid thanks to the nofilmschool discount code? I say yes. Although I can’t say the same when the sale is over and the price shoots back up to a whopping $75.
I give Video Business 101:
3 out of 5